Incorporating Merchant X Into Your Website
The most basic way to feature a merchant on your website is by placing a banner up somewhere. What else can you do to promote your affiliate programs?
1. Recommendations/Reviews - you can write reviews of products and/or recommendations informing the visitor about different aspects of the product and how YOU found it useful and a good buy. People are more likely to buy from a personal endorsement than a simple, non-personal banner.
2. Related Links - if you're promoting one merchant selling cars then you can always find other merchants that sell related products, eg. car insurance, car accessories, car books, etc. Adding more affiliate links for related products means more opportunites to sell, plus it gives your visitors more information.
3. Newsletters - with a website you can start a newsletter and collect subscribers email addresses by promoting your newsletter on your website. Within this newsletter you can add affiliate links along with copy to help sell the product.
4. Resources - this is an extension of the Related Links idea. Instead of promoting one product on a page then having a few other related links, this involves creating a 'complete' list of resources. So for the car example, it would include all other merchants selling cars, all kinds of car insurance, car forums, car news websites, car magazines, car clubs, etc. Not all of them have to be affiliate links as this is a resource page full of information to help your visitors.
5. Email Signature - you could add a link in your email signature.
Something like;
Regards,
John Smith
www.affiliatelink.com?ID=32222 - I recommend this product.
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